Privacy Policy

PRIVACY POLICY

Effective July 25, 2005

Thank you for reading our privacy Policy. Book Fetish is committed to
protecting the privacy and confidentiality of personal information entrusted to
us.

What Is the Scope of This Privacy Policy?

This Privacy Policy addresses our policies and procedures relating to you,
our valued customer and to also help you in understanding
Book Fetish policies and procedures relating to our management of
personal information and is applicable to Book Fetish as a whole, operating
under various trade names, and all web sites owned and operated by Book
Fetish.

PERSONAL INFORMATION OF CUSTOMERS

Personal Information Collected by Book Fetish

Book Fetish collects personal information that is voluntarily provided by you
when you order a product, enter a contest or sweepstakes, answer our polls
or surveys, register as a member on our Internet sites, sign up for
newsletters, join and use our chat rooms on our web sites, or communicate
with us by mail, telephone or electronically. The type of information we collect
and maintain
may include your name, mailing address, email address, telephone
number, gender, date of birth, purchase history, complaints about our
products or services and a record of promotions offered to you. This
information is collected so that we can serve you better through
enhanced products, customer service and promotional efforts of interest to
you.

Why Does Book Fetish Collect Personal Information?

Book Fetish collects information for the following reasons:

1. To ensure that we have your correct contact information in order to provide
you with the products or services you have requested,
send correspondence, solicit your opinion on our products and services,
process payments and make promotional offers for products
similar to the ones you have already ordered and that we believe will be of
interest to you;
2. To gain an understanding of your interests so that we can develop better
products and services for you;
3. To properly investigate and respond to any complaints about our products
or services;
4. To determine customer eligibility for our products and services.

What Kind of Personal Information Does Book Fetish Disclose, to Whom
and Why?

1. To Third Parties To Perform Processing and Other Specialized Services:
At times, Book Fetish may use outside organizations to perform specialized
services such as prize fulfillment of our
sweepstakes and skill contests, collection of overdue accounts and the
provision of various marketing services, including, but not
limited to, telemarketing, research and list processing. These service
providers are only given the information needed to perform those
services and they are bound contractually to protect the privacy and security
of your information and to limit the use of your information to
the service being provided.
2. To Third Parties in the Event of Legal Reasons:
We advise you that we may have to disclose personal information to the
government or other legal or regulatory authorities if so ordered
by a court of law or for other legal reasons.
3. To a Third Party in the Event Book Fetish Is for Sale or Is Sold:
If Book Fetish was ever for sale, prospective buyers would need to have
access to Book Fetish's lists and
various databases as part of the due diligence process. In this event, Book
Fetish would only provide such access under terms
of a strict confidentiality agreement.

As well, in the event Book Fetish was ever sold, your personal information
would be transferred to the purchasing company so
that you could continue to receive the books and services you had requested
and so that the purposes behind collecting your personal
information outlined above could continue to be maintained.

How Long Does Book Fetish Retain Personal Information?

We keep your information only for a period reasonably necessary to meet the
purposes for which it was collected or to comply with any
legal requirements, including statutory retention periods. Then we will erase
or make anonymous any personal information that is no
longer required for a specific purpose or legal requirement.

What Security Measures Does Book Fetish Have in Place To Safeguard
Personal Information?

Book Fetish has implemented physical, electronic and administrative
measures to protect your information from error, loss or
unauthorized access. For example, we use industry-standard efforts, such
as passwords, firewalls and Secure Socket Layers, to
safeguard the confidentiality of your personal information contained on our
computer systems. In addition, our employees and any third
parties are contractually bound to protect the confidentiality of your
information and access is restricted to those with a need to know the
information to carry out the identified purpose.

Cookies and Other Tracking Methods

Cookies are small pieces of information stored on your hard drive, not on
our web sites. We use cookies, or, in a limited number of
cases, IP addresses for a number of reasons. First, cookies allow you to
store your password without having to constantly re-enter it.
Second, cookies help us tailor messages that better match your needs and
interests. Third, cookies allow us to better understand how
users in general use our sites, which in turn helps us to focus our resources
on features that are most popular with our users. You are
always free to decline our cookies if your browser permits, but some parts of
our sites may not work properly if you do.

Note: Book Fetish may place advertising and/or links on our sites that
originate from outside advertisers. In some cases, if you
click on or view these ads, a cookie may be assigned by the advertisers.
Book Fetish does not control these cookies nor is it
responsible for any marketing or other use of your name by the advertisers.
We encourage you to investigate and ask questions before
disclosing information to third parties.

Non-Personal Information

Non-personal or aggregated information is information that cannot be
associated with or traced back to a specific person. When you
browse our web sites, for example, we do not collect any personally
identifiable information about you, but we do gather information
about the number of people who are viewing each page so that we can learn
what features are the most popular. We also use this
data, both aggregated and personally identifiable, to personalize and
enhance your onsite experience by displaying content and
marketing messages we believe will be of interest to you. We disclose
aggregated information about our web sites to third parties.

In addition, to help us better understand our markets, we may gather
demographic information for analytical purposes on an aggregate
basis. This information is not kept, used or disclosed at the individual level,
but may be disclosed to third parties on an aggregate basis.

Acceptance of Privacy Policy

This Privacy Policy outlines the information usage practices of Book Fetish.
By submitting your personal information to Book Fetish, you signify your
agreement to the terms and conditions of this policy. If you do not agree to
this policy, please do not submit
your personal information to us. We reserve the right, at our discretion, to
change, modify, add or remove portions of this policy at any
time. If at some point in the future, there is a change to our information
usage practices that affects your personal information, you will
be able to opt-out of this information usage by contacting Customer Service.
We will also post the changes in our Privacy Policy at least
30 days prior to a change. You should also check this Privacy Policy for
changes. Your continued use of our web sites, products or
services following the effective date of any changes to these terms shall
mean that you have accepted those changes, subject to your
continuing right to notify us at any time as to how you would like us to treat
your personal information.